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Founder & Project Lead

Project Whale: an online ordering system for the student-run The Whale Café

With professional order tracking and management, Project Whale empowers The Whale Café to provide a seamless and efficient ordering experience for their customers.

A matcha latte with a heart shape made of milk on the surface.

The Whale Café had a problem.

For a student-run café that only operated during lunch break, it was doing unexpectedly well, receiving 20+ orders an hour...

If only they actually made the drinks!

Because of a slow and inefficient ordering process, the café had a whopping 34% refund rate as customers constantly complained of missing drinks.

And the payment rate was only 55% due to a "pay later" system that was difficult to manage.

Developed with Next.js, Project Whale integrates the school identity portal to track student orders and payments, enabling data-driven decisions about café operations.

It also supports pre-ordering when the café is closed and provides a dynamic quota to ensure that the café never runs out of drinks.

The Whale Café online ordering page displays a bilingual drink menu with flavored Americanos and lattes, item images, prices, Add buttons, and an empty cart panel.Product customization page for an Apricot Americano, featuring a large apricot illustration, drink description, sugar, size, temperature options, quantity controls, and an Add button.Checkout page showing a ¥11 order total, 10-minute estimated wait, Weixin Pay and Stripe options, selectable pickup times, coupon field, and Pay button.The Whale Café staff order dashboard shows pre-order status and three active orders with order numbers, customer names, pickup times, drink customizations, and Done and Details buttons.
40+
Project Whale serves 40+ users every single day.
98%
Payment rate raised from 55% to 98% after Project Whale's launch.
30%+
Monthly revenue has increased by 30%+ with targeted, data-driven promotions.
0.6%
Refund rate dropped to 0.6% with implementation of dynamic quota.

If you are a Beijing Academy student, why don't you grab a drink now? Project Whale is live and ready to serve you!

Order Now
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